Web Based Sales Training Can Get Your Business Back on Track

Two forces are working together right now to cause a perfect storm for small businesses. 1 – Small businesses have a cloudy view of their market. 2 – Small businesses don’t realize that they have this cloudy or distorted view of their market.

You could argue that there are more than just two forces creating this perfect storm. We are in the mist of a gripping recession. Layoffs are still occurring; unemployment is hovering nationally around 10%. Fuel prices are still high and groceries are not getting any cheaper. Customers have gone out of business.

On top of all that you have a political climate that has lead to a stalemate. Even the small business champion – The Chamber of Commerce has been shut out of the legislative process.

However given all of the above small business people are still out there working everyday and they are as optimistic as ever. I try to meet as many small business people as possible at least 4 times a month through my own networking efforts.

I love hearing their stories. How they are overcoming the obstacle and pressing their businesses forward.

In my own 25+ years of being in and around businesses of all sizes I have noticed that a lot of times businesses bring on their own problems and have their own perception of their market.

That perception of their market may or may not be correct. It is this perception that gives us the cloudy or distorted view of the market.

What we have all probably noticed is that people in general get shaped by all of the outside influences that surround them. Recessions happen, unemployment goes up and down, prices rise and a thousand other factors tend to cloud a persons view.

They get themselves and their businesses boxed in by this view. Once they are in the box it is hard for them to let in the fresh air so the business can advance.

This is not just a small business phenomenon. Big businesses have the same issue. They can get boxed in with a cloudy view of their market.

There is a way to break out of the box.

You need positive outside influences to get your business back on track. You need someone with some business acumen to help you clearly see your market.

In any town there are people who have the business acumen to help get your business back on track. Typically they have “consultant” or “trainer” printed on their business cards. These people can help you redefine your market and to help you seek out new customers.

In my own work as a sales trainer in the Atlanta area I regularly conduct custom training classes or new hire sales training classes to help businesses succeed.

One method of consulting and sales training that is currently catching on is e-learning. These web based sales training classes are economical, topical and are broken up into smaller segments that take anywhere from 30 to 90 minutes.

Being affordable is obviously a big draw to companies that know they need to break out of the box. Our web based sales training is also LIVE. It always been my feeling that there needs to be an interaction between all of the participants. Being live and being lively helps stimulate the conversations that allow all the participants the ability to see their true market.

The point of the training and/or hiring a business consultant is to bring in new ideas into a firm which will help it get it out of the box. The added benefits are when a sales training is completed the sales representative are ready to go and hit the ground running.

If you can get your salespeople to hit the ground running, and running in the right direction then you will ride not only ride out this storm but you will come through even stronger than when you began the ride.

Web based sales training is just one way to seek out new ideas which will get your business back on track. Talk to your local business consultant if you find yourself in a perfect storm.