Is Your Business Back-End Bigger Than Your Front-End?

Don’t let the question mislead you. In business terms, the front end of the business is what draws patients (customers) into their first encounter with us.

In most of our practices, that usually means a patient crisis of varying degrees. Not uncommonly, pain-for which the patient is seeking a rapid solution to a problem.

Fortunately, most of us are really effective at crisis care. But the simple economics of most private health care practices dictate that in today’s world, we have way more to offer our patients. But here’s the kicker: businesses with longevity are very good at building back-end sales. Most private practice owners, however, miss the mark.

But here’s what you can do almost immediately. Ask your patients for feedback on a regular basis. I suggest you ask every patient to fill out a “Tell Us How We Are Doing” form at each re-exam. This simple step is often neglected.

Next, brainstorm with your staff. What are patients telling them? What makes them happy or dissatisfied? Often, patients will tell staff things they’ll never say to our faces. Have they asked for other services, or perhaps support products like comfort items (braces, supports, pillows, et cetera)?

Here is the real reason for this discussion today. Despite the nastiest economic meltdown in most of our lifetimes, people-YOUR patients-still buy what they want.

If you doubt me, look at the most recent Black Friday sales figures. Better yet, go to any place people gather on weekends, like a great restaurant.

I told a story several years ago about patients in local practices balking at $15 co-pays, but spending hundreds at the spa (on health and cosmetic desires) right down the street from their office!

Why does this happen? Because most private practice owners don’t treat their businesses like well-run corporations with strong customer service, then developing the product and service lines to meet their patients desires.

So what might be some great back-ends to your practice? In addition to the things we mentioned above, weight loss products, support, and coaching, personal and fitness training, and cosmetology and cosmetic care.

And more: wellness care (which should be built into every initial case presentation!), massage therapy services, healthy cooking and meal preparation, yoga and meditation, addiction recovery, and so on.

Just remember, the time to be thinking, planning, and brainstorming about the future of your practice and livelihood is when practice is going really well.

Business Back Up Solutions For Your Home Based Business

Business is business, whether it’s based out of your home or out of office premises. All businesses whether big or small have critical data that has to be protected and whose back up is necessary to guard against the destruction of such vital data. This is where business back up solutions, are handy and there are a host of them available, which target all kinds business needs and requirements.

Importance for Home Based Businesses

A home based business owner is sometimes careless about the data stored on the computer. Also, at times, the personal computer is used by quite a few users and hence there is all the chance of the data being lost on account of the mistake of one or the other user. Thus, such business owners must go for business back up solutions so that they will always have access to the essential files of their business in any eventuality. Computers are liable to crash, be affected by viruses or be affected by some damaging occurrences. This results in the loss of data, which can be restored if there is a back up solution in place.

The Concept of Online Back Up

Most businesses whether big or small; home based or otherwise usually prefer choosing online business back up solutions. This is because, through the online method, you will be able to store your back up files on a remote server which protects it from any affectations suffered by your server or computer. You will save the files through the simple process of sending them over the internet to a specific location and you can download the files if and when you require them.

Simplicity in Back Up

At times home based business owners are doubtful about their own capacity to use online business back up solutions and think that they might be fairly complex for their needs and requirements. Some think they need an entire server to run their backup solutions such as a HP Proliant setup. They prefer to go for a simplistic solution for their back up needs. One of the simplest ways of taking a data back up is using a compact disc or a DVD for the same. You can copy all your data on a disk or a set of disks with ease. There was a time when floppy disks were all the rage as far as business back up solutions go; but they have all but become obsolete in today’s times. CD-R and DVD R- are now emerging as the simpler and more powerful forms of storage and are popularly being used by home based businesses to store their important data.

It’s Your Choice

At the end of the day, it depends on your perception and individualistic needs as to which amongst the many, business back up solutions you pick for your home based business needs. You, as the business owner, will be best served if your select a back up solution that is affordable and easy to use. It must be quick and convenient and infallible. It must make available to you, your back up data at all times of the day.

Is Your IT Holding Your Business Back?

Despite the ubiquitous presence of technology in our lives, few businesses take full advantage of the possibilities that it offers them in terms of increasing business efficiency. Very small businesses have a tendency to rely more than they should on manual processes, on the grounds that they are too busy to switch to automated systems or do not have the funds to invest in them. I tend to steer people away from this approach, because automating the core processes for most businesses is not as difficult, time-consuming or expensive as it first appears.

Furthermore, the benefits are substantial, because once these systems are in place, you won’t have to worry about them again, which means you and your people can concentrate on more important things.

Larger businesses have different problems. Quite often, they are quick to invest in technology but slow to put the other essential procedures in place. This means that they often ‘throw money at the problem’ rather than assess the business benefits and the value of any business efficiency gains created by the introduction of new technology.

There are four key questions that any business should ask. First, what is your strategy for technology? You should consider what processes could be aided by technology and what business efficiency and financial benefits this would provide.

Second, what equipment, systems and software would you need to provide to your people in order to introduce technology in line with your strategy? This would include assessing how and where your people work.

Third, what infrastructure would you need to make your strategy work? Too many businesses take a piecemeal approach and fail to capitalise on the full range of features that most technologies provide. They are, for example, more likely to carry out a like-for-like replacement of a system rather than use it as an opportunity to re-think the systems.

Finally, what training and support would your people need to use the technology effectively and thereby gain the benefits of the investment? Another common mistake made by a large number of businesses is to invest in the technology but not show people how to use it effectively. This can lead to significant reductions in business efficiency as well as frustration on the part of the people involved.

As you explore the possibilities of business technology, don’t allow yourself to be tied down to one particular solution. Ultimately, the deciding factor for any business technology decision should be whether or not it will improve your business efficiency and customer experience.