Is the Economy the Only Thing Holding Your Business Back?

Dale Carnegie once said, “The only way to get someone to do something you want them to, is for them to want to do it too.” For you as a business owner, manager or leader of any capacity, this still rings true. So in these economic times, how do you get an employee, customer or someone part of your professional life to do something you both want them to do?

Many employers are feeling the pinch in these times. Not as many customers equals not enough sales equals not enough revenue (for those of you wondering, yes, I obviously aced 4th grade math).

But is the so-called recession the only thing causing your business not to thrive the way you dreamed it to? Unless you’re in the John McCain bumper sticker business, I’m going to say NO! As the great motivator George Bernard Shaw once wrote, “The reasonable person adapts himself to the world. The unreasonable person persists in trying to adapt the world to themself. Therefore, all progress depends on the unreasonable person.” So my question to you is, are you still trying to work with reasonable, pre-recession business-building techniques or are you taking a step back to see how you can adapt to our ever-changing world?

Sounds like a catchy line you’d hear at an Anthony Robbins seminar right? Maybe. However, it’s really not complicated. The tendency is to over think just about everything when all we really have to evaluate is one thing; relationships. No, this is not a Hallmark lead-in. Stay with me on this.

Think about it. What is your business made of besides a building, a desk, some computers, a parking lot and the product/service you provide? Alright fine, I’ll give you the answer to everything. PEOPLE! Who MAKES your product? People. Who SELLS your product? People. And who BUYS your product? And BINGO was his name! So if you want to grow your business, grow your people! Always remember, people move products. Products don’t move people.

Now, how do we build up people (customers, employees, etc) in a way that they will do, perform, buy anything you’d like them to? Here’s a hint: Babies cry for it, and men die for it.
Stay tuned for more in the next article…