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5 Tips to Get Your Ailing Business Back on Track

When you started your business, you likely had a plan.

You were eager, enthusiastic, and couldn’t wait to change the world! The business owners you met were as eager, enthusiastic and inspired as you were. You were thinking “business ownership must be amazing! Why didn’t I do this sooner?”

As time went on, you put your plan in a drawer (or another similar place that you don’t reference often enough) and continued running your business. You knew what you wanted and where you wanted to go – you had your plan in mind, and were plugging right along.

Things went along fine. The business was functioning, money was coming in and work was getting done.

Over time, you were so busy running your business that your wants, dreams and desires went on the back burner (I mean, seriously – how would you have time for yourself and to run your business?).

But that was OK, because the small business owners met were as tired, overwhelmed and disillusioned as you were. You were thinking “business ownership isn’t all it’s cracked up to be. Why did I do this?”

Sound familiar? Are you nodding along as you read, identifying fully with this scenario?

I am amazed at how many business owners know things aren’t working – they know it in their head, or maybe in their gut – but they don’t do anything about it. The result? Poor team morale, low productivity, unsatisfied customers. Not to mention the affect on the business owner, which can range from poor physical health to personal relationships that are deteriorating.

Here’s the Million Dollar Question – what are you doing about it? Here are some tips:

1. Go back to your plan. Remind yourself of the passion you once had. Find that old feeling that got stuffed in the drawer with the plan.

2. Write a new plan. What parts of the original plan are still working, and what parts need to be shifted? No, I don’t mean what parts should be changed to justify your current business situation.

3. Identify where things went off track. Be honest – you know where it happened. You felt it in your gut, but passed that feeling off as too much coffee.

4. List the things in your business that aren’t working. It’s okay to admit your baby isn’t as cute as you think. If you don’t acknowledge the areas that aren’t working, you can’t fix them.

5. Find support. A mastermind group, a trusted colleague, even better would be a business coach. It should be somebody who will hold you to task and support you through the changes you know you need to make. Even the best business owners/mentors/athletes have their own coaches. How do you think they stay at the top of their game?

Don’t bury your head in the sand. Don’t be afraid of the tough questions, of seeing your business for what it is, of having the difficult conversations and doing the hard work.

Get real – get to it. I know there is nothing you can’t do. Remember, you started a business and you loved it. You can again.

Take Your Business Back to School

It’s August and that means parents everywhere are beginning the annual back-to-school rituals. Every parent knows (and sometimes dreads) the process. If you have school or college aged children, you’re probably dealing with it right now. Or maybe, yours are “grown and gone”, but you still remember the drill.

For business owners this adds more chores to your regular list. But have you considered that your business may need a back-to-school brush up as well? Once everyone is settled back into the classroom routine, it might be a good idea to have a chat with your VA (virtual assistant) or business advisor, while the issues are fresh in your mind.

While customs vary from family to family, and from region to region, there are certain necessities that are universal back-to-school activities.

New Clothes: Your students look forward to a new fall wardrobe when the school year begins. Everyone wants to start off right by looking their best. The same may apply to your business. Is it time for a fresh look for your website or updated info on your brochures?

School Supplies: Many children – and not just in the younger grades – really enjoy getting new pencils, notebooks, crayons, backpacks, etc. This might be a good time to evaluate and/or plan for business supplies. Do you often find yourself with too many or too few of needed items? Or maybe there is a big-ticket item that you would like to have. Now is a good time to plan for how to get these things to improve your business.

Health Check-Ups: With sports physicals, required vaccinations and developmental testing, a visit to the doctor’s office is often a part of the back-to-school routine. It’s important for educational progress and safety to make sure students are healthy and ready to learn. It’s also important to periodically assess the health of your business. Do you have adequate cash flow? What type of marketing will you use to ensure the health and progress of your business? Are you prepared for growth?

New Friends and Contacts: One of the exciting parts of a new school year is the opportunity to meet new friends and re-connect with past ones. And of course there are new teachers with policies to sign and contact forms to fill out. Your business can also benefit from new friends and contacts. What’s the current state of your social networking site pages? Do they need updating? Or perhaps you could benefit from a more regular schedule for these activities.

Enjoy August as a time of new beginnings for students and businesses.

Techniques That Can Bring Your Business Back To Life

I learned about not giving up after my business was about to go belly up. But I believed in what I was doing, and I kept doing it due to sake of my business (and also for the sake of not having to work again). Now don’t get me wrong. I enjoyed my last job. I used to work as an IT Technician and assisted over 300 clients in my main offline alone.

They were paying me $15/hour – which at the time was good enough, but then I decided that I wanted to start my own business so that I could have a job with my own rules and that I’m my own boss.

I bring this up because I know that a lot of you business owners feel the same way about working in a job all over again. Now that I have my own business, I’m able to wake up when I want, do as I please, take time off whenever I need to, and create my own schedule. Aren’t some of these reasons some of the reasons why you started your own business?

And I would know because I’ve met business owners like you who would love to have a dream business like this. But you should know that even though you have your own type of business, you can still stand to benefit from it. All it takes is the right marketing strategies to implement in your business today.

If doesn’t matter if you’re a mom and pop shop, or if you’re a major corporation – these strategies will work for you. One of the things that you can do is direct mail. Direct mail is all about getting prospects and customers all via the power of mail It will last you a long time if you do it right, and once you master it, you can run it over and over and over again.

Here’s another technique for marketing your sales and profits increase:

Classified Advertising

With classified adverting, you know if your ad is working or whether it isn’t This is one of these mediums that you can turn into a direct response ad, and it can really make it work for you if you put some effort into it. I used to be hooked on classified ads in the past, but I was only running them one at a time.

If you want to know how to make you classified ad work for you, you have code and track your ads. Plus, you have to run 100’s of them to see the world class results that you are looking for. So once you’ve finally find an ad that works consistently for you, you will want to run this ad over and over until they make a purchase.

Hopefully you will use these tips to have the kind of success that you dream of in your business. It doesn’t take a lot of time to work, but you will need some persistence if you want to make your business work for you.