Home Based Business – Top 3 Tips to Get You and Your Business Back in the Drivers Seat

Is your home Internet business thriving? Are you putting your energies in the right places or are you finding that you are just not achieving the outcome you had hoped for? So many people are re-active and become scattered and unproductive, feeling like they are not moving forward. These three helpful tips will help put you back on track and in the drivers seat.

1. Time Management

I want to talk about and discuss the importance of time management. What is time management anyway? Think about this for a moment. There is no such thing as time management, everyone has the same time. You can’t control time but you can control and manage yourself in time. Whether you have 2, 4 or 6 hours in a day to work your business you need a solid plan and schedule and you need to focus until tasks are achieved, in other words to stay on target. There is nothing more valuable than time.

2. Multi-tasking

Forget multi-tasking, that’s a myth. You don’t need to do everything all at once. The key when you are first starting out is to choose one or two things at a time and do them until you master them. Only then should you move on. If you do too many things at once you will become less productive and frustrated with yourself and your business. You need to slow down, take one step at a time and it will all fall into place. Remember the story of the Hare and the Tortoise – who won that race?

3. Being Overwhelmed

Being overwhelmed believe it or not is actually not a bad thing. Of course the alternative to overwhelm is underwhelm and this coincides with being underpaid. As a true Internet business owner you need to be able to learn how to deal with and process the overwhelming amount of information. This is where having a solid plan and schedule are essential, you need to put some time aside to read, do courses and learn new skills. This is without distractions from family, social media, phone calls, e-mails etc.

Don’t forget to take some much needed time for yourself to energize your mind and body so you have the energy to stay focused. You need the right balance so that you can enjoy and have fun in your life and your business.

Why Your Business Back Stage Is As Critical As Your Front Stage

It’s critical that you execute on your promises and deliver what customers expect. If they expect something great and receive something mediocre, their perception of you plummets.

Systems must be in place to ensure perfect delivery. If you don’t execute and keep your promises, these customers will tell everyone about it, and they have the web to spread their bad experience. In my small business marketing firm, we call this “front stage” versus “back stage.” It doesn’t matter how pretty and flashy your front stage is if your back stage doesn’t deliver.

Front stage is your high-profile executives and spokespersons, events, website, materials, and media. Back stage is your people and systems-the inner workings of your company that customers don’t see, but the results of which they experience.

I once purchased a training course from a company with an excellent front stage. The speakers were persuasive. The events were flawless. The results seemed inevitable. However, after engaging with them for about a month, it quickly became apparent that their back stage was a mess.

They wouldn’t return phone calls. They never delivered on their promises. What looked like a golden opportunity was quickly exposed as fool’s gold.

I wasn’t the only one with a bad experience. The company went out of business a couple years after opening.

My business partner Carl once had a conversation of the leader of the execution team for a major self-help author. The author had written many books and had phenomenal success. He had the ability to speak magically to the hearts of the audiences to whom he regularly spoke. He put on his own events where he offered and sold a number of in-depth solutions for personal growth and financial success.

Unfortunately, he had the bad habit of biting off more than he could chew. In other words, he over-promised on stage and his staff had no other option than under-delivering. They couldn’t create nearly as fast as he promised. In the end, customers felt slighted. His staff felt the pressure and ended up leaving.

Most marketing and advertising firms focus solely on your “front stage” messaging. But you must also build your “back stage” so that it supports and synchronizes with your front stage.

Is the Economy the Only Thing Holding Your Business Back?

Dale Carnegie once said, “The only way to get someone to do something you want them to, is for them to want to do it too.” For you as a business owner, manager or leader of any capacity, this still rings true. So in these economic times, how do you get an employee, customer or someone part of your professional life to do something you both want them to do?

Many employers are feeling the pinch in these times. Not as many customers equals not enough sales equals not enough revenue (for those of you wondering, yes, I obviously aced 4th grade math).

But is the so-called recession the only thing causing your business not to thrive the way you dreamed it to? Unless you’re in the John McCain bumper sticker business, I’m going to say NO! As the great motivator George Bernard Shaw once wrote, “The reasonable person adapts himself to the world. The unreasonable person persists in trying to adapt the world to themself. Therefore, all progress depends on the unreasonable person.” So my question to you is, are you still trying to work with reasonable, pre-recession business-building techniques or are you taking a step back to see how you can adapt to our ever-changing world?

Sounds like a catchy line you’d hear at an Anthony Robbins seminar right? Maybe. However, it’s really not complicated. The tendency is to over think just about everything when all we really have to evaluate is one thing; relationships. No, this is not a Hallmark lead-in. Stay with me on this.

Think about it. What is your business made of besides a building, a desk, some computers, a parking lot and the product/service you provide? Alright fine, I’ll give you the answer to everything. PEOPLE! Who MAKES your product? People. Who SELLS your product? People. And who BUYS your product? And BINGO was his name! So if you want to grow your business, grow your people! Always remember, people move products. Products don’t move people.

Now, how do we build up people (customers, employees, etc) in a way that they will do, perform, buy anything you’d like them to? Here’s a hint: Babies cry for it, and men die for it.
Stay tuned for more in the next article…