Repeat Business: The Art of Bringing Business Back

The balance in potential business income is easy to understand, but hard to nail. If you provide a service that only requires one visit per customer or one visit every few years, you need to charge a rather high price just to keep yourself out of the unemployment line. But if you have a service or product that customers will constantly want or need, you can charge low because you know they will be back the next day or the next week.

The best franchise opportunities to get into are the ones that can possibly serve each customer every day. Fast food vendors top the lists every time. Subway, McDonalds and the like actually have repeat customers on a daily basis. Janitorial services are also rather regular repeat business transactions. An office might require your services once a week and you might have ten offices a week. My art workshops are great for regular repeat business because my students come back weekly for a workshop and they go from workshop to workshop. This provides me with the chance of getting to know them on a more personal level.

Construction and real estate top the lists for one stop customers. A big time tycoon might need more than one house a year. But, the individual home owner might average a house per every seven years. Construction and real estate are great businesses to be in when the market is good, but you will rarely work with the same customer on a monthly or even yearly basis. Tax consultation is another great business to be in, but you will only work with your customers once a year. These types of businesses can be very lucrative if you position yourself in the right place at the right time and are on top of your game.

So, when you are looking for that perfect entrepreneurial opportunity, I suggest you narrow your search down to the type of business that pulls customers back in your doors more regularly. Low overhead, minimum inventory business opportunities get you into business with little start up capital. And there are great opportunities in place that meet that criterion.

What is actually required to start an art workshop center? You need a location. I’ve seen plenty of art workshops run out of the home until enough money was generated to move the location. Actually, it helped promote and attract my students. Starting one in your home is a more welcome atmosphere to get to know your initial students. Plus, they feel more at ease about taking your workshop.

Students can easily be required to bring their own art supplies unless you actually want to add a small supply shop so that students have supplies readily available to them just in case they need something during the workshop. You can also add bonus supplies that come with signup to any of your workshops. It’s easy to cover if you just add the cost to tuition. You can get the supplies fairly cheap when you order in bulk and you can require students to pay in advance so that you are not coming out of pocket for anything.

Now, all you need are the students. My art workshop franchise has everything in place for you to get started from marketing to training. It’s a step by step process that comes with constant support. I’ve even personally walked several of my students through the process of starting their own workshop. But, we have so many more resources in place since those beginning days.

Is the Economy the Only Thing Holding Your Business Back?

Dale Carnegie once said, “The only way to get someone to do something you want them to, is for them to want to do it too.” For you as a business owner, manager or leader of any capacity, this still rings true. So in these economic times, how do you get an employee, customer or someone part of your professional life to do something you both want them to do?

Many employers are feeling the pinch in these times. Not as many customers equals not enough sales equals not enough revenue (for those of you wondering, yes, I obviously aced 4th grade math).

But is the so-called recession the only thing causing your business not to thrive the way you dreamed it to? Unless you’re in the John McCain bumper sticker business, I’m going to say NO! As the great motivator George Bernard Shaw once wrote, “The reasonable person adapts himself to the world. The unreasonable person persists in trying to adapt the world to themself. Therefore, all progress depends on the unreasonable person.” So my question to you is, are you still trying to work with reasonable, pre-recession business-building techniques or are you taking a step back to see how you can adapt to our ever-changing world?

Sounds like a catchy line you’d hear at an Anthony Robbins seminar right? Maybe. However, it’s really not complicated. The tendency is to over think just about everything when all we really have to evaluate is one thing; relationships. No, this is not a Hallmark lead-in. Stay with me on this.

Think about it. What is your business made of besides a building, a desk, some computers, a parking lot and the product/service you provide? Alright fine, I’ll give you the answer to everything. PEOPLE! Who MAKES your product? People. Who SELLS your product? People. And who BUYS your product? And BINGO was his name! So if you want to grow your business, grow your people! Always remember, people move products. Products don’t move people.

Now, how do we build up people (customers, employees, etc) in a way that they will do, perform, buy anything you’d like them to? Here’s a hint: Babies cry for it, and men die for it.
Stay tuned for more in the next article…

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