Techniques That Can Bring Your Business Back To Life

I learned about not giving up after my business was about to go belly up. But I believed in what I was doing, and I kept doing it due to sake of my business (and also for the sake of not having to work again). Now don’t get me wrong. I enjoyed my last job. I used to work as an IT Technician and assisted over 300 clients in my main offline alone.

They were paying me $15/hour – which at the time was good enough, but then I decided that I wanted to start my own business so that I could have a job with my own rules and that I’m my own boss.

I bring this up because I know that a lot of you business owners feel the same way about working in a job all over again. Now that I have my own business, I’m able to wake up when I want, do as I please, take time off whenever I need to, and create my own schedule. Aren’t some of these reasons some of the reasons why you started your own business?

And I would know because I’ve met business owners like you who would love to have a dream business like this. But you should know that even though you have your own type of business, you can still stand to benefit from it. All it takes is the right marketing strategies to implement in your business today.

If doesn’t matter if you’re a mom and pop shop, or if you’re a major corporation – these strategies will work for you. One of the things that you can do is direct mail. Direct mail is all about getting prospects and customers all via the power of mail It will last you a long time if you do it right, and once you master it, you can run it over and over and over again.

Here’s another technique for marketing your sales and profits increase:

Classified Advertising

With classified adverting, you know if your ad is working or whether it isn’t This is one of these mediums that you can turn into a direct response ad, and it can really make it work for you if you put some effort into it. I used to be hooked on classified ads in the past, but I was only running them one at a time.

If you want to know how to make you classified ad work for you, you have code and track your ads. Plus, you have to run 100’s of them to see the world class results that you are looking for. So once you’ve finally find an ad that works consistently for you, you will want to run this ad over and over until they make a purchase.

Hopefully you will use these tips to have the kind of success that you dream of in your business. It doesn’t take a lot of time to work, but you will need some persistence if you want to make your business work for you.

Business Cracks Will Break Your Business’ Back

Do you remember what we used to say as kids, “step on a crack, and break your mamas’ back!”? Well, now that we are all grown up, the old adage still rings true – to an extent. As adults in the business world, we are discovering that actually stepping on your business cracks without repairing them can really break its back.

Are there cracks in your business? Not just your foundation, but in other areas, as well?

Business cracks come from errors. Errors come from a lack of knowledge, a lack of resources and a lack of cash. In all honestly though, errors can result from a variety of things.

The problem occurs when we focus on quick fixing the crack. Quick fixes happen when we fail to determine the true cause of the crack (error, problem, challenge, etc.). It all boils down to re-learning the simple equation of cause and effect related to your business.

We spend so much time on fixating on the error rather than actually eliminating the cause of the error that our businesses begin failing.

Try to imagine it this way. Imagine your business is the earth and you are out in space orbiting your “business earth,” looking for rough areas, soft areas and smooth areas. The smooth areas are good to go but the rough and soft areas need work. Taking a birds-eye view of your business is ok but taking the “business earth” view of your business is taking how you operate your business to a completely strategic level.

For example, a rough area indicates a bumpy path or a bumpy area of your Small Business System.™ So, maybe the way you are going about managing your daily administrative tasks takes up all your time and you never get a chance to actually do what you planned to do on any given day. You answer phone calls, you check emails, you create your to do lists, and so on. All these administrative tasks are getting done but they are the only things getting done. The marketing, selling, planning, managing and other strategic work is being pushed to the side. As a result, goals are not being met, existing customers are not being serviced, new customers are not being acquired, important deadlines are being pushed back, and before you know it, it is the end of the year and your cash flow is still in the red.

This is a business crack that needs fixing. But do not begin repairing this crack by changing your hours or turning off your email. Rather, begin repairing the crack by determining the root cause of the crack.

Attack the cause first – not the effect of the cause.

Begin repairing the cause of your business cracks with these four steps:

1. Determine if it is the rough areas that need to be worked on first or if it is the soft areas that are ready to cave in and that need the attention immediately. How do you know which crack need your immediate attention? It is based on your culture and strategic goals. Are you meeting your own expectations? Are your strategic goals set and are you on track to meet them? Only you can decide what needs immediate attention first; think long-term versus short-term fixes.

2. Begin breaking down the soft and rough areas within the key functions of your business and rank accordingly, based on what you need to work on first.
Compare these to the goals you have already set; are you doing what you say you are going to do or do you keep doing the same things over and over again and getting less than stellar results? Are you the main cause of the cracks in your business?

3. Make a list of your top five business cracks and prioritize them.
Take your list and put your business cracks in order of importance and emergency. There may be some cracks that need fixing in order for you to stay in business! Put those at the top of your list.

4. Take on each crack one at a time.
Determine the cause of these cracks and create a strategy to alleviate them. This will take a little time but not too much. The best way to do this is to list out the action steps that need to happen to fix the cause of the cracks – put them in order and determine a schedule of completion.

Stop quick fixing your business errors and start with correcting the root cause of the error. Your business backbone will thank you with consistent cash flow and profits!

Remember, business cracks can break you business’ back!

Copyright Efficio, Inc.

by Sherese Duncan, president & CEO, Efficio, Inc.

Why You Need A Map? – How To Get Your Business Back On Track In Uncertain Times!

Do You Have A Map?

Have you ever been traveling and all of the sudden your GPS goes offline, it goes off line and just that quickly you really have no idea what to do next, and you don’t know which direction you should be driving? That is a very frustrating experience and unfortunately it reminds me of something that happens to businesses every day. Something changes, and all of the sudden you don’t know what to do next. The conditions are not the same, the economy is not quite as vibrant, customers are looking for something new, and something different, and you may not be sure how your business fits in, or you may not know what to do next. The old way isn’t working, and you are not quite sure what the new way should look like. You feel like yesterday doing business made sense, you understood what to do next, and now you are not quite sure. It is the same thing that happens when the GPS goes offline, and you are in a new place.

Can you imagine what would happen if as soon as your GPS went down you had a map with some back-up instructions? Not only would that be nice that would be incredibly comforting, as well. Every business should have a map, and if you don’t have one, here are some steps to start making one. This is the first step in the strategic planning sessions I do with my clients.

Step One. Take a look at what is changed. Every business owner needs to take a close look at what has changed in their business and their industry before they can make any changes. For instance, it doesn’t make sense to make a boatload of changes to the way you do business if the changes that you are experiencing are temporary. There are factors that must be considered before any change is made. Is what is happening a once in a lifetime experience or is this the new normal and now you need to learn how to live with it? You have to know the answer to that question before you can do anything else.

Step Two. Make An Honest Review. There are times in our businesses when we saw the handwriting on the wall, and we just didn’t respond the way we needed to, and this is why things have slowed down. For instance, have you adapted well to change as an organization, or did you ignore things until that was no longer an option. You need to understand what you did well and what you did poorly, so you can learn from both your successes and your failures.

Step Three. Decide What You Are Willing To Do To Turn Things Around. As a business owner, you must count the cost. You don’t want to get into the middle of a project and decide that it is too expensive to move forward or that you don’t want to fix the problems that your business is experiencing because you really don’t have the energy that it is going to take to move forward. Ask yourself how far you are willing to go in order to solve the problems you are experiencing. If you are not heavily invested, don’t enter into any long term or costly solutions, so you don’t end up wasting money. Decide up front what you are willing to do, set a budget and a time frame so you can look at solutions that fit your requirements.

Step Four. Find The Right Next Steps. Now that, you have looked at the other pieces, decide what outcomes you are looking for and then find solutions that work with your budget, your time, and your skill set. This process will allow you to figure out where you want to go and how you are going to get there. Similar to a map, this will help you take a close look at your options and carefully weed out those that don’t meet your requirements. This is a tool you can use to keep you on task, and it will protect you from the shiny new thing syndrome that can capture your attention when we are solving problems. Focus on what will help your business the most and move in that direction armed with great information, and a plan that will help you get where you want to go.

You need a plan, or a map when conditions change so you can make the necessary changes quickly. When you are working on solutions you need to know what direction you should go in, and you need to consider all of the factors. Business changes are normal in our global economy, and you want to be prepared and as flexible as possible, to make sure your business not only survives, but also thrives in the years to come.