Our Mothers Recycling Business Back in Iran

Back in Iran and in our childhood there were special men who visited our home town most days of the week.

In those old good days these visits in our quarters had particular purposes. These men had special business offers for our mothers. Women mostly housewives were the customers of these very unique trades. I guess our mothers have many stories of these men who would also enjoy having business with ladies in our quarters. Our fathers did not appreciate these visits mainly because this business offers would mean a financial loss instead of gain for the regular households. Women were enjoying that little unique trade which was an exchange of goods right at the door. Somehow these trades were helping the society in large, it was about recycling goods. If today there are recycling places you take your unwanted clothes or furniture, back then our mothers had the comfort to have things removed by these men.

Namaki or Satlman was one of those men. We used to have various salesmen coming to our neighbourhoods. How can we forget jacket and pants salesman (kasse-boshgabi), vegetable salesman (sabizi forosh), Pond Cleaner (abhouzi), Snow Shower workers (barfparokoni), and blanket sewers (lahafdoz)? How could we forget our garbage men (Asghali)?

These names are only familiar to most of us Iranian whether we have lived in Iran or not. Indeed depending on the neighbourhood and status of the citizens in that area, these services would be more or less appreciated. You could tell that these mobile workers enjoyed their walks in between neighbourhoods. As a child I always wondered whether these types of trades would really pay enough for a living. Would these men be able to buy their children school clothes or school items? The mystery was and still remains, how could these men support their families with this type of jobs? I guess job security was not a concern back then. Other days we would have other mobile salesmen in our quarters.

These salesmen used to come on certain days, mostly on an unwritten and informal schedule. They came one after another in each week day. Our mothers would always be happy to see these men who were willing to take our old clothes and unfit shoes, not mentioning our father’s shirts and suits. These men would instead give our mothers some plates, plastic baskets, or some household items that did not have any material value anyway. The good thing was that a natural recycling business was happening. No one wasted bread, food, and clothes. Indeed no household items used to go to waste, if our mothers did not engage in this exchange many bread would have gone to waste.

Is Your Business Back-End Bigger Than Your Front-End?

Don’t let the question mislead you. In business terms, the front end of the business is what draws patients (customers) into their first encounter with us.

In most of our practices, that usually means a patient crisis of varying degrees. Not uncommonly, pain-for which the patient is seeking a rapid solution to a problem.

Fortunately, most of us are really effective at crisis care. But the simple economics of most private health care practices dictate that in today’s world, we have way more to offer our patients. But here’s the kicker: businesses with longevity are very good at building back-end sales. Most private practice owners, however, miss the mark.

But here’s what you can do almost immediately. Ask your patients for feedback on a regular basis. I suggest you ask every patient to fill out a “Tell Us How We Are Doing” form at each re-exam. This simple step is often neglected.

Next, brainstorm with your staff. What are patients telling them? What makes them happy or dissatisfied? Often, patients will tell staff things they’ll never say to our faces. Have they asked for other services, or perhaps support products like comfort items (braces, supports, pillows, et cetera)?

Here is the real reason for this discussion today. Despite the nastiest economic meltdown in most of our lifetimes, people-YOUR patients-still buy what they want.

If you doubt me, look at the most recent Black Friday sales figures. Better yet, go to any place people gather on weekends, like a great restaurant.

I told a story several years ago about patients in local practices balking at $15 co-pays, but spending hundreds at the spa (on health and cosmetic desires) right down the street from their office!

Why does this happen? Because most private practice owners don’t treat their businesses like well-run corporations with strong customer service, then developing the product and service lines to meet their patients desires.

So what might be some great back-ends to your practice? In addition to the things we mentioned above, weight loss products, support, and coaching, personal and fitness training, and cosmetology and cosmetic care.

And more: wellness care (which should be built into every initial case presentation!), massage therapy services, healthy cooking and meal preparation, yoga and meditation, addiction recovery, and so on.

Just remember, the time to be thinking, planning, and brainstorming about the future of your practice and livelihood is when practice is going really well.

Techniques That Can Bring Your Business Back To Life

I learned about not giving up after my business was about to go belly up. But I believed in what I was doing, and I kept doing it due to sake of my business (and also for the sake of not having to work again). Now don’t get me wrong. I enjoyed my last job. I used to work as an IT Technician and assisted over 300 clients in my main offline alone.

They were paying me $15/hour – which at the time was good enough, but then I decided that I wanted to start my own business so that I could have a job with my own rules and that I’m my own boss.

I bring this up because I know that a lot of you business owners feel the same way about working in a job all over again. Now that I have my own business, I’m able to wake up when I want, do as I please, take time off whenever I need to, and create my own schedule. Aren’t some of these reasons some of the reasons why you started your own business?

And I would know because I’ve met business owners like you who would love to have a dream business like this. But you should know that even though you have your own type of business, you can still stand to benefit from it. All it takes is the right marketing strategies to implement in your business today.

If doesn’t matter if you’re a mom and pop shop, or if you’re a major corporation – these strategies will work for you. One of the things that you can do is direct mail. Direct mail is all about getting prospects and customers all via the power of mail It will last you a long time if you do it right, and once you master it, you can run it over and over and over again.

Here’s another technique for marketing your sales and profits increase:

Classified Advertising

With classified adverting, you know if your ad is working or whether it isn’t This is one of these mediums that you can turn into a direct response ad, and it can really make it work for you if you put some effort into it. I used to be hooked on classified ads in the past, but I was only running them one at a time.

If you want to know how to make you classified ad work for you, you have code and track your ads. Plus, you have to run 100’s of them to see the world class results that you are looking for. So once you’ve finally find an ad that works consistently for you, you will want to run this ad over and over until they make a purchase.

Hopefully you will use these tips to have the kind of success that you dream of in your business. It doesn’t take a lot of time to work, but you will need some persistence if you want to make your business work for you.