Why You Need A Map? – How To Get Your Business Back On Track In Uncertain Times!

Do You Have A Map?

Have you ever been traveling and all of the sudden your GPS goes offline, it goes off line and just that quickly you really have no idea what to do next, and you don’t know which direction you should be driving? That is a very frustrating experience and unfortunately it reminds me of something that happens to businesses every day. Something changes, and all of the sudden you don’t know what to do next. The conditions are not the same, the economy is not quite as vibrant, customers are looking for something new, and something different, and you may not be sure how your business fits in, or you may not know what to do next. The old way isn’t working, and you are not quite sure what the new way should look like. You feel like yesterday doing business made sense, you understood what to do next, and now you are not quite sure. It is the same thing that happens when the GPS goes offline, and you are in a new place.

Can you imagine what would happen if as soon as your GPS went down you had a map with some back-up instructions? Not only would that be nice that would be incredibly comforting, as well. Every business should have a map, and if you don’t have one, here are some steps to start making one. This is the first step in the strategic planning sessions I do with my clients.

Step One. Take a look at what is changed. Every business owner needs to take a close look at what has changed in their business and their industry before they can make any changes. For instance, it doesn’t make sense to make a boatload of changes to the way you do business if the changes that you are experiencing are temporary. There are factors that must be considered before any change is made. Is what is happening a once in a lifetime experience or is this the new normal and now you need to learn how to live with it? You have to know the answer to that question before you can do anything else.

Step Two. Make An Honest Review. There are times in our businesses when we saw the handwriting on the wall, and we just didn’t respond the way we needed to, and this is why things have slowed down. For instance, have you adapted well to change as an organization, or did you ignore things until that was no longer an option. You need to understand what you did well and what you did poorly, so you can learn from both your successes and your failures.

Step Three. Decide What You Are Willing To Do To Turn Things Around. As a business owner, you must count the cost. You don’t want to get into the middle of a project and decide that it is too expensive to move forward or that you don’t want to fix the problems that your business is experiencing because you really don’t have the energy that it is going to take to move forward. Ask yourself how far you are willing to go in order to solve the problems you are experiencing. If you are not heavily invested, don’t enter into any long term or costly solutions, so you don’t end up wasting money. Decide up front what you are willing to do, set a budget and a time frame so you can look at solutions that fit your requirements.

Step Four. Find The Right Next Steps. Now that, you have looked at the other pieces, decide what outcomes you are looking for and then find solutions that work with your budget, your time, and your skill set. This process will allow you to figure out where you want to go and how you are going to get there. Similar to a map, this will help you take a close look at your options and carefully weed out those that don’t meet your requirements. This is a tool you can use to keep you on task, and it will protect you from the shiny new thing syndrome that can capture your attention when we are solving problems. Focus on what will help your business the most and move in that direction armed with great information, and a plan that will help you get where you want to go.

You need a plan, or a map when conditions change so you can make the necessary changes quickly. When you are working on solutions you need to know what direction you should go in, and you need to consider all of the factors. Business changes are normal in our global economy, and you want to be prepared and as flexible as possible, to make sure your business not only survives, but also thrives in the years to come.

Repeat Business: The Art of Bringing Business Back

The balance in potential business income is easy to understand, but hard to nail. If you provide a service that only requires one visit per customer or one visit every few years, you need to charge a rather high price just to keep yourself out of the unemployment line. But if you have a service or product that customers will constantly want or need, you can charge low because you know they will be back the next day or the next week.

The best franchise opportunities to get into are the ones that can possibly serve each customer every day. Fast food vendors top the lists every time. Subway, McDonalds and the like actually have repeat customers on a daily basis. Janitorial services are also rather regular repeat business transactions. An office might require your services once a week and you might have ten offices a week. My art workshops are great for regular repeat business because my students come back weekly for a workshop and they go from workshop to workshop. This provides me with the chance of getting to know them on a more personal level.

Construction and real estate top the lists for one stop customers. A big time tycoon might need more than one house a year. But, the individual home owner might average a house per every seven years. Construction and real estate are great businesses to be in when the market is good, but you will rarely work with the same customer on a monthly or even yearly basis. Tax consultation is another great business to be in, but you will only work with your customers once a year. These types of businesses can be very lucrative if you position yourself in the right place at the right time and are on top of your game.

So, when you are looking for that perfect entrepreneurial opportunity, I suggest you narrow your search down to the type of business that pulls customers back in your doors more regularly. Low overhead, minimum inventory business opportunities get you into business with little start up capital. And there are great opportunities in place that meet that criterion.

What is actually required to start an art workshop center? You need a location. I’ve seen plenty of art workshops run out of the home until enough money was generated to move the location. Actually, it helped promote and attract my students. Starting one in your home is a more welcome atmosphere to get to know your initial students. Plus, they feel more at ease about taking your workshop.

Students can easily be required to bring their own art supplies unless you actually want to add a small supply shop so that students have supplies readily available to them just in case they need something during the workshop. You can also add bonus supplies that come with signup to any of your workshops. It’s easy to cover if you just add the cost to tuition. You can get the supplies fairly cheap when you order in bulk and you can require students to pay in advance so that you are not coming out of pocket for anything.

Now, all you need are the students. My art workshop franchise has everything in place for you to get started from marketing to training. It’s a step by step process that comes with constant support. I’ve even personally walked several of my students through the process of starting their own workshop. But, we have so many more resources in place since those beginning days.

Are You Holding Your Business Back?

Defining a Breakthrough

A breakthrough is, in metaphysical terms, an expansion of energy. To move from one level of success to the next, you must expand your energy. You expand your energy by moving into a place you have never been before.

Steps for Creating a Breakthrough

1. Focus on the cause, not the effect: We have been conditioned to focus on the effect of our perceived problems. If you feel your business is not generating enough sales, it is natural to attack the effect, which could be anything from not making enough sales to high employee turnover. To make a positive change you must go to the cause.

2. Take Action: Ask yourself, “Why are my sales slipping or not where I would like them to be? What has caused this drop in business? How you feel is the key to all changes in your business. You must also examine all issues including a shift in the market, changes in staff, new technology, or expanded competition. The key here is going to the cause of the issue, and figuring out how and why it started in the first place; this will create a much different approach to problem solving in your business.

3. Accept that you are the creator: Successful people accept responsibility for all aspects of their business. You must accept that you, and only you, have the power to make the changes you desire.

4. You cannot play the victim: Becoming a victim lowers energy and weakens your power. Any time you blame outside conditions for your failure, you are acting as a victim.

5. Willingness: You must be willing to do whatever it takes to move forward. The moment you are not willing, all of your obstacles and unconscious fears come to the surface. If you truly want to succeed, you must be willing to take appropriate action and make necessary adjustments.

6. Embrace Change: The only thing you can count on is change. Many people in today’s business market are desperately holding on to the old ways of doing business. The world is changing and you must be open to moving with it. Most people do not like change, but those who embrace it will soar to new heights.