Home Based Business – Top 3 Tips to Get You and Your Business Back in the Drivers Seat

Is your home Internet business thriving? Are you putting your energies in the right places or are you finding that you are just not achieving the outcome you had hoped for? So many people are re-active and become scattered and unproductive, feeling like they are not moving forward. These three helpful tips will help put you back on track and in the drivers seat.

1. Time Management

I want to talk about and discuss the importance of time management. What is time management anyway? Think about this for a moment. There is no such thing as time management, everyone has the same time. You can’t control time but you can control and manage yourself in time. Whether you have 2, 4 or 6 hours in a day to work your business you need a solid plan and schedule and you need to focus until tasks are achieved, in other words to stay on target. There is nothing more valuable than time.

2. Multi-tasking

Forget multi-tasking, that’s a myth. You don’t need to do everything all at once. The key when you are first starting out is to choose one or two things at a time and do them until you master them. Only then should you move on. If you do too many things at once you will become less productive and frustrated with yourself and your business. You need to slow down, take one step at a time and it will all fall into place. Remember the story of the Hare and the Tortoise – who won that race?

3. Being Overwhelmed

Being overwhelmed believe it or not is actually not a bad thing. Of course the alternative to overwhelm is underwhelm and this coincides with being underpaid. As a true Internet business owner you need to be able to learn how to deal with and process the overwhelming amount of information. This is where having a solid plan and schedule are essential, you need to put some time aside to read, do courses and learn new skills. This is without distractions from family, social media, phone calls, e-mails etc.

Don’t forget to take some much needed time for yourself to energize your mind and body so you have the energy to stay focused. You need the right balance so that you can enjoy and have fun in your life and your business.

Why Your Business Back Stage Is As Critical As Your Front Stage

It’s critical that you execute on your promises and deliver what customers expect. If they expect something great and receive something mediocre, their perception of you plummets.

Systems must be in place to ensure perfect delivery. If you don’t execute and keep your promises, these customers will tell everyone about it, and they have the web to spread their bad experience. In my small business marketing firm, we call this “front stage” versus “back stage.” It doesn’t matter how pretty and flashy your front stage is if your back stage doesn’t deliver.

Front stage is your high-profile executives and spokespersons, events, website, materials, and media. Back stage is your people and systems-the inner workings of your company that customers don’t see, but the results of which they experience.

I once purchased a training course from a company with an excellent front stage. The speakers were persuasive. The events were flawless. The results seemed inevitable. However, after engaging with them for about a month, it quickly became apparent that their back stage was a mess.

They wouldn’t return phone calls. They never delivered on their promises. What looked like a golden opportunity was quickly exposed as fool’s gold.

I wasn’t the only one with a bad experience. The company went out of business a couple years after opening.

My business partner Carl once had a conversation of the leader of the execution team for a major self-help author. The author had written many books and had phenomenal success. He had the ability to speak magically to the hearts of the audiences to whom he regularly spoke. He put on his own events where he offered and sold a number of in-depth solutions for personal growth and financial success.

Unfortunately, he had the bad habit of biting off more than he could chew. In other words, he over-promised on stage and his staff had no other option than under-delivering. They couldn’t create nearly as fast as he promised. In the end, customers felt slighted. His staff felt the pressure and ended up leaving.

Most marketing and advertising firms focus solely on your “front stage” messaging. But you must also build your “back stage” so that it supports and synchronizes with your front stage.

Are You Holding Your Business Back?

Defining a Breakthrough

A breakthrough is, in metaphysical terms, an expansion of energy. To move from one level of success to the next, you must expand your energy. You expand your energy by moving into a place you have never been before.

Steps for Creating a Breakthrough

1. Focus on the cause, not the effect: We have been conditioned to focus on the effect of our perceived problems. If you feel your business is not generating enough sales, it is natural to attack the effect, which could be anything from not making enough sales to high employee turnover. To make a positive change you must go to the cause.

2. Take Action: Ask yourself, “Why are my sales slipping or not where I would like them to be? What has caused this drop in business? How you feel is the key to all changes in your business. You must also examine all issues including a shift in the market, changes in staff, new technology, or expanded competition. The key here is going to the cause of the issue, and figuring out how and why it started in the first place; this will create a much different approach to problem solving in your business.

3. Accept that you are the creator: Successful people accept responsibility for all aspects of their business. You must accept that you, and only you, have the power to make the changes you desire.

4. You cannot play the victim: Becoming a victim lowers energy and weakens your power. Any time you blame outside conditions for your failure, you are acting as a victim.

5. Willingness: You must be willing to do whatever it takes to move forward. The moment you are not willing, all of your obstacles and unconscious fears come to the surface. If you truly want to succeed, you must be willing to take appropriate action and make necessary adjustments.

6. Embrace Change: The only thing you can count on is change. Many people in today’s business market are desperately holding on to the old ways of doing business. The world is changing and you must be open to moving with it. Most people do not like change, but those who embrace it will soar to new heights.