Our Mothers Recycling Business Back in Iran

Back in Iran and in our childhood there were special men who visited our home town most days of the week.

In those old good days these visits in our quarters had particular purposes. These men had special business offers for our mothers. Women mostly housewives were the customers of these very unique trades. I guess our mothers have many stories of these men who would also enjoy having business with ladies in our quarters. Our fathers did not appreciate these visits mainly because this business offers would mean a financial loss instead of gain for the regular households. Women were enjoying that little unique trade which was an exchange of goods right at the door. Somehow these trades were helping the society in large, it was about recycling goods. If today there are recycling places you take your unwanted clothes or furniture, back then our mothers had the comfort to have things removed by these men.

Namaki or Satlman was one of those men. We used to have various salesmen coming to our neighbourhoods. How can we forget jacket and pants salesman (kasse-boshgabi), vegetable salesman (sabizi forosh), Pond Cleaner (abhouzi), Snow Shower workers (barfparokoni), and blanket sewers (lahafdoz)? How could we forget our garbage men (Asghali)?

These names are only familiar to most of us Iranian whether we have lived in Iran or not. Indeed depending on the neighbourhood and status of the citizens in that area, these services would be more or less appreciated. You could tell that these mobile workers enjoyed their walks in between neighbourhoods. As a child I always wondered whether these types of trades would really pay enough for a living. Would these men be able to buy their children school clothes or school items? The mystery was and still remains, how could these men support their families with this type of jobs? I guess job security was not a concern back then. Other days we would have other mobile salesmen in our quarters.

These salesmen used to come on certain days, mostly on an unwritten and informal schedule. They came one after another in each week day. Our mothers would always be happy to see these men who were willing to take our old clothes and unfit shoes, not mentioning our father’s shirts and suits. These men would instead give our mothers some plates, plastic baskets, or some household items that did not have any material value anyway. The good thing was that a natural recycling business was happening. No one wasted bread, food, and clothes. Indeed no household items used to go to waste, if our mothers did not engage in this exchange many bread would have gone to waste.

Why You Need A Map? – How To Get Your Business Back On Track In Uncertain Times!

Do You Have A Map?

Have you ever been traveling and all of the sudden your GPS goes offline, it goes off line and just that quickly you really have no idea what to do next, and you don’t know which direction you should be driving? That is a very frustrating experience and unfortunately it reminds me of something that happens to businesses every day. Something changes, and all of the sudden you don’t know what to do next. The conditions are not the same, the economy is not quite as vibrant, customers are looking for something new, and something different, and you may not be sure how your business fits in, or you may not know what to do next. The old way isn’t working, and you are not quite sure what the new way should look like. You feel like yesterday doing business made sense, you understood what to do next, and now you are not quite sure. It is the same thing that happens when the GPS goes offline, and you are in a new place.

Can you imagine what would happen if as soon as your GPS went down you had a map with some back-up instructions? Not only would that be nice that would be incredibly comforting, as well. Every business should have a map, and if you don’t have one, here are some steps to start making one. This is the first step in the strategic planning sessions I do with my clients.

Step One. Take a look at what is changed. Every business owner needs to take a close look at what has changed in their business and their industry before they can make any changes. For instance, it doesn’t make sense to make a boatload of changes to the way you do business if the changes that you are experiencing are temporary. There are factors that must be considered before any change is made. Is what is happening a once in a lifetime experience or is this the new normal and now you need to learn how to live with it? You have to know the answer to that question before you can do anything else.

Step Two. Make An Honest Review. There are times in our businesses when we saw the handwriting on the wall, and we just didn’t respond the way we needed to, and this is why things have slowed down. For instance, have you adapted well to change as an organization, or did you ignore things until that was no longer an option. You need to understand what you did well and what you did poorly, so you can learn from both your successes and your failures.

Step Three. Decide What You Are Willing To Do To Turn Things Around. As a business owner, you must count the cost. You don’t want to get into the middle of a project and decide that it is too expensive to move forward or that you don’t want to fix the problems that your business is experiencing because you really don’t have the energy that it is going to take to move forward. Ask yourself how far you are willing to go in order to solve the problems you are experiencing. If you are not heavily invested, don’t enter into any long term or costly solutions, so you don’t end up wasting money. Decide up front what you are willing to do, set a budget and a time frame so you can look at solutions that fit your requirements.

Step Four. Find The Right Next Steps. Now that, you have looked at the other pieces, decide what outcomes you are looking for and then find solutions that work with your budget, your time, and your skill set. This process will allow you to figure out where you want to go and how you are going to get there. Similar to a map, this will help you take a close look at your options and carefully weed out those that don’t meet your requirements. This is a tool you can use to keep you on task, and it will protect you from the shiny new thing syndrome that can capture your attention when we are solving problems. Focus on what will help your business the most and move in that direction armed with great information, and a plan that will help you get where you want to go.

You need a plan, or a map when conditions change so you can make the necessary changes quickly. When you are working on solutions you need to know what direction you should go in, and you need to consider all of the factors. Business changes are normal in our global economy, and you want to be prepared and as flexible as possible, to make sure your business not only survives, but also thrives in the years to come.

Techniques That Can Bring Your Business Back To Life

I learned about not giving up after my business was about to go belly up. But I believed in what I was doing, and I kept doing it due to sake of my business (and also for the sake of not having to work again). Now don’t get me wrong. I enjoyed my last job. I used to work as an IT Technician and assisted over 300 clients in my main offline alone.

They were paying me $15/hour – which at the time was good enough, but then I decided that I wanted to start my own business so that I could have a job with my own rules and that I’m my own boss.

I bring this up because I know that a lot of you business owners feel the same way about working in a job all over again. Now that I have my own business, I’m able to wake up when I want, do as I please, take time off whenever I need to, and create my own schedule. Aren’t some of these reasons some of the reasons why you started your own business?

And I would know because I’ve met business owners like you who would love to have a dream business like this. But you should know that even though you have your own type of business, you can still stand to benefit from it. All it takes is the right marketing strategies to implement in your business today.

If doesn’t matter if you’re a mom and pop shop, or if you’re a major corporation – these strategies will work for you. One of the things that you can do is direct mail. Direct mail is all about getting prospects and customers all via the power of mail It will last you a long time if you do it right, and once you master it, you can run it over and over and over again.

Here’s another technique for marketing your sales and profits increase:

Classified Advertising

With classified adverting, you know if your ad is working or whether it isn’t This is one of these mediums that you can turn into a direct response ad, and it can really make it work for you if you put some effort into it. I used to be hooked on classified ads in the past, but I was only running them one at a time.

If you want to know how to make you classified ad work for you, you have code and track your ads. Plus, you have to run 100’s of them to see the world class results that you are looking for. So once you’ve finally find an ad that works consistently for you, you will want to run this ad over and over until they make a purchase.

Hopefully you will use these tips to have the kind of success that you dream of in your business. It doesn’t take a lot of time to work, but you will need some persistence if you want to make your business work for you.